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Sports Performance Mind Coaching

for Athletes, Teams, Coaches & Parents

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Sports Performance Mind Coaching

Sports Performance Mind Coaching for Athletes, Coaches & Teams

Unlock your potential and transform performance—beyond limitations, pressure, and overthinking. Supporting athletes, coaches, and teams online and in person, wherever you are in the world.

PlayFreely® offers sports performance coaching for athletes, coaches, and teams worldwide—an empowering alternative to traditional sports psychology that unlocks clarity, confidence, and optimal performance. Move beyond doubt, insecurity, and burnout with mental performance coaching that builds athlete wellbeing, resilience in sport and life, and lasting freedom to perform at your best.

Whether you’re a world-class athlete chasing flow, a coach wanting to uplift your team, a parent guiding your child, or a high achiever stuck in performance cycles—you’re in the right place.

Is Your Mind Getting in the Way of Your Enjoyment and Results?

  • Pre-competition nerves or fear of failure

  • A dip in confidence after a setback

  • Difficulty staying focused under pressure

  • Inconsistent performance despite training hard

  • Negative self-talk or overthinking

…then sports performance coaching can help you find clarity of mind and overcome those challenges.

Who I help Thrive

Guided by the PlayFreely® Approach

PlayFreely for Athletes

Athletes

You don’t need more techniques or routines—just a way to reconnect with the clarity, confidence, and flow already within you.

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Coaches

Coaching doesn’t need to feel draining. Shift from fixing problems to unlocking potential and lead with more clarity and ease.

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Teams

When teams move beyond pressure and ego, something powerful happens—players align, energy flows, and performance rises naturally.

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Life beyond sports

Transition doesn’t mean losing yourself—it’s the beginning of discovering who you are beyond the game and purpose in life after sport.

0%
of elite athletes, approximately experience mental health concerns, including stress, burnout, anxiety, and depression.
0%
of athletes felt out of control two years after retiring, showing how hard it can be to adjust when you have finished sport.
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of coaches in elite sport, report significant levels of sport-related distress comparable to the athletes they work with.
Denise Holland from PlayFreely

PlayFreely®

Meet Denise Holland

Human Performance Consultant, Transformative Coach, Speaker, Author

As a former international netball athlete who competed at two world championships and two Asian championships, Denise knows first-hand what it’s like to face the pressure of high-stakes performance. Drawing on more than a decade of experience as a national and performance coach, including coaching over 50 international matches and guiding more than 100 England Super League matches, Denise understands the frustration of underachieving despite talent, effort, and preparation.

PlayFreely®

The Spiritual Key to Athletic Excellence

What if excellence in sport and life didn’t come from striving, but from aligning with a deeper intelligence?

In PlayFreely®, former international coach Denise Holland reveals a groundbreaking approach to performance—one that transcends strategy, mindset, and technique. Drawing on over thirty years of experience in elite sport, including her role as national coach for Scotland netball, she shares seven powerful discoveries that transform how we relate to coaching, identity, expectations, pressure, cohesion, confidence, and consistency.

All the latest news from PlayFreely®

News, support, expert guidance, to help creating and fulfilling your sporting life

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Some frequently asked questions about PlayFreely®

What is PlayFreely®?2025-10-07T11:44:06+00:00

PlayFreely® is a transformative approach that helps athletes and coaches unlock their natural confidence, clarity, and creativity—without relying on techniques or mental tricks. It points you back to the deeper intelligence behind high performance, so you can play, lead, and live with greater freedom and ease.

How is this different from sports psychology?2025-10-07T11:08:16+00:00

Traditional sports psychology often focuses on techniques to manage thoughts and emotions. The PlayFreely® approach goes deeper—pointing you back to the innate clarity, confidence, and creativity that are already within you. Instead of adding strategies, we help you uncover the natural state that allows peak performance to emerge effortlessly.

 

Do I need to be religious to benefit?2025-10-03T15:02:42+00:00

Not at all. The book speaks to the universal intelligence behind life. Whether you call it intuition, spirit, or simply being “in the zone,” PlayFreely® meets you where you are.

Who is it for?2025-10-03T15:02:37+00:00

Athletes, coaches, and anyone wanting to thrive under pressure, recover from setbacks, or find deeper fulfillment both in sport and beyond.

What will I get from this book?2025-10-03T15:02:30+00:00

Stories, insights, and reflections that show you how to release pressure, trust your instincts, and discover the joy of playing—and living—freely.

Book a discovery call

Book a free Discovery Call today to explore how I can help you reach your full potential.

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020 3929 2000

PlayFreely® helps athletes, coaches, and teams worldwide unlock clarity, confidence, and flow. Our sports psychology alternative frees you from overthinking, pressure, and burnout—building resilience, wellbeing, and lasting freedom to perform at your best.

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