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Sport performance mind coaching

for athletes, teams, coaches and parents

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Denise Holland PlayFreely03
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Sport performance mind coaching

Sport performance mind coaching for athletes, coaches and teams

Unlock your potential and transform performance, beyond limitations, pressure, and overthinking. PlayFreely® supports athletes, coaches and teams, wherever you are in the world.

The PlayFreely® approach empowers an alternative to traditional sports psychology that unlocks clarity, confidence, and optimal performance. Move beyond doubt, insecurity, and burnout with mental performance coaching that builds athlete wellbeing, resilience in sport and life and lasting freedom to perform at your best.

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Whether you’re a world-class athlete chasing medals, a coach wanting to uplift your team, a parent guiding your child, or a high achiever stuck in performance cycles, you’re in the right place.

Is your mind getting in the way of your enjoyment and results?

  • Pre-competition nerves or fear of failure

  • A dip in confidence after a setback

  • Difficulty staying focused under pressure

  • Inconsistent performance despite training hard

  • Negative self-talk or overthinking

…then sports performance coaching can help you find clarity of mind and overcome those challenges.

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International Sports Coach, Denise Holland ensures you thrive

Guided by the PlayFreely® approach

PlayFreely for Athletes

Athletes

You don’t need more techniques or routines, just a way to reconnect with the clarity, confidence, and potential already within you.

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Coaches

Coaching doesn’t need to feel draining. Shift from fixing problems to unlocking potential and lead with more clarity and ease.

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Teams

When teams move beyond pressure and ego, something powerful happens: players align, energy flows, and performance rises naturally.

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Life beyond sports

Transition doesn’t mean losing yourself; it’s about uncovering the power and essence behind your game.

0%
of elite athletes, approximately experience mental health concerns, including stress, burnout, anxiety, and depression.
0%
of athletes felt out of control two years after retiring, showing how hard it can be to adjust when you have finished sport.
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of coaches in elite sport, report significant levels of sport-related distress compared to the athletes they work with.
Denise Holland from PlayFreely

PlayFreely®

Meet Denise Holland

Human Performance Consultant, Transformative Coach, Speaker, Author

As a former international netball athlete who competed at two world championships and two Asian championships, Denise knows first-hand what it’s like to face the pressure of high-stakes performance. Drawing on more than a decade of experience as a national and performance coach, including coaching over 50 international and more than 100 England Super League matches, Denise understands the frustration of underachieving despite talent, effort, and preparation.

PlayFreely®

The spiritual key to athletic excellence

What if excellence in sport and life didn’t come from striving, but from aligning with a deeper intelligence?

In PlayFreely®, former international sports coach Denise Holland reveals a groundbreaking approach to performance, one that transcends strategy, mindset, and technique. Drawing on over thirty years of experience in elite sport, she shares seven powerful discoveries that transform how we relate to coaching, identity, expectations, pressure, cohesion, confidence, and consistency.

All the latest news from PlayFreely®

News, support and expert guidance to help create and fulfil your sporting life

Download Digital Version of PlayFreely book

Some frequently asked questions about PlayFreely®

What is PlayFreely®?2025-10-07T11:44:06+00:00

PlayFreely® is a transformative approach that helps athletes and coaches unlock their natural confidence, clarity, and creativity—without relying on techniques or mental tricks. It points you back to the deeper intelligence behind high performance, so you can play, lead, and live with greater freedom and ease.

How is this different from sports psychology?2025-10-07T11:08:16+00:00

Traditional sports psychology often focuses on techniques to manage thoughts and emotions. The PlayFreely® approach goes deeper—pointing you back to the innate clarity, confidence, and creativity that are already within you. Instead of adding strategies, we help you uncover the natural state that allows peak performance to emerge effortlessly.

 

Do I need to be religious to benefit?2025-10-03T15:02:42+00:00

Not at all. The book speaks to the universal intelligence behind life. Whether you call it intuition, spirit, or simply being “in the zone,” PlayFreely® meets you where you are.

Who is it for?2025-10-03T15:02:37+00:00

Athletes, coaches, and anyone wanting to thrive under pressure, recover from setbacks, or find deeper fulfillment both in sport and beyond.

What will I get from this book?2025-10-03T15:02:30+00:00

Stories, insights, and reflections that show you how to release pressure, trust your instincts, and discover the joy of playing—and living—freely.

Book a discovery call

Book a free Discovery Call today to explore how I can help you reach your full potential.

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020 3929 2000

PlayFreely® helps athletes, coaches, and teams worldwide unlock clarity, confidence, and flow. Our sports psychology alternative frees you from overthinking, pressure, and burnout—building resilience, wellbeing, and lasting freedom to perform at your best.

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